ULTRA GOOD LUCK UMBLLA 50+

HK$550.00

This is ULTRA GOOD LUCK’s original parasol featuring a UPF 50+ ultraviolet protection rating.

It is a long-type umbrella with a distinctive white and orange color scheme.

SPEC:
- Storage length: 62.5 cm
- Open diameter: Approx. 89 cm
- Weight: 172 g
- Material: Carbon
Note: No dedicated storage bag included.

What is “UMBLLA”?
"UMBLLA" is a coined term combining “Umbra”, meaning “shade” in Latin, and “Umbrella”.
It was named with the idea of an umbrella that creates shade — a parasol.

What is UPF?
UPF stands for “Ultraviolet Protection Factor,” the global standard for measuring UV protection. The higher the UPF rating, the better it protects you from ultraviolet rays.

As the name suggests, UMBLLA 50+ is rated UPF 50+, the highest rating available. This means it can delay the time it takes for your skin to redden under the sun by over 50 times.

Design
Unlike the gold or silver umbrellas often seen in outdoor scenes, this one features a white base with orange accent colors, making it easy to spot whether you're in the city or outdoors — "Ah, there you are!"
Even when folded, it’s designed to stand out and avoid being mistaken for someone else's umbrella.

Features
The shaft and ribs are made from carbon, making the umbrella lightweight.
However, the UMBLLA 50+ is not just about being light — it also focuses on comfort. The grip is deliberately designed longer for a secure and comfortable hold, using an EVA material that ensures fatigue-free use even for long periods.

Why a Long Umbrella Instead of a Foldable One?
ULTRA GOOD LUCK found it stressful to manually open each rib of a folding umbrella, so ULTRA GOOD LUCK opted for a long umbrella that opens and closes simply.

The challenge, however, was size. The UMBLLA 50+ has a diameter of approx. 89 cm when open — the minimum size needed to cover one person.

After carefully adjusting each part, ULTRA GOOD LUCK managed to keep the total length under 63 cm, making it feel compact and stress-free even as a long umbrella.

Its compact arc design also helps reduce wind resistance — a choice that turned out to be right.

UMBLLA 50+ is a parasol designed for comfort by eliminating stress related to UV protection, grip, wind resistance, size, and ease of opening/closing.

*photo credit: Ultra Good Luck official website(https://ugl.official.ec/)

*Product information translated by morimori

This is ULTRA GOOD LUCK’s original parasol featuring a UPF 50+ ultraviolet protection rating.

It is a long-type umbrella with a distinctive white and orange color scheme.

SPEC:
- Storage length: 62.5 cm
- Open diameter: Approx. 89 cm
- Weight: 172 g
- Material: Carbon
Note: No dedicated storage bag included.

What is “UMBLLA”?
"UMBLLA" is a coined term combining “Umbra”, meaning “shade” in Latin, and “Umbrella”.
It was named with the idea of an umbrella that creates shade — a parasol.

What is UPF?
UPF stands for “Ultraviolet Protection Factor,” the global standard for measuring UV protection. The higher the UPF rating, the better it protects you from ultraviolet rays.

As the name suggests, UMBLLA 50+ is rated UPF 50+, the highest rating available. This means it can delay the time it takes for your skin to redden under the sun by over 50 times.

Design
Unlike the gold or silver umbrellas often seen in outdoor scenes, this one features a white base with orange accent colors, making it easy to spot whether you're in the city or outdoors — "Ah, there you are!"
Even when folded, it’s designed to stand out and avoid being mistaken for someone else's umbrella.

Features
The shaft and ribs are made from carbon, making the umbrella lightweight.
However, the UMBLLA 50+ is not just about being light — it also focuses on comfort. The grip is deliberately designed longer for a secure and comfortable hold, using an EVA material that ensures fatigue-free use even for long periods.

Why a Long Umbrella Instead of a Foldable One?
ULTRA GOOD LUCK found it stressful to manually open each rib of a folding umbrella, so ULTRA GOOD LUCK opted for a long umbrella that opens and closes simply.

The challenge, however, was size. The UMBLLA 50+ has a diameter of approx. 89 cm when open — the minimum size needed to cover one person.

After carefully adjusting each part, ULTRA GOOD LUCK managed to keep the total length under 63 cm, making it feel compact and stress-free even as a long umbrella.

Its compact arc design also helps reduce wind resistance — a choice that turned out to be right.

UMBLLA 50+ is a parasol designed for comfort by eliminating stress related to UV protection, grip, wind resistance, size, and ease of opening/closing.

*photo credit: Ultra Good Luck official website(https://ugl.official.ec/)

*Product information translated by morimori